Where this goes
What works today, what we're building, and what we'll never touch.
No dates on this page. If we missed one, you'd be right to stop believing the rest of it — and there is no version of this product that survives you not believing it.
Where this goes
What works today, what we're building, and what we'll never touch.
No dates on this page. If we missed one, you'd be right to stop believing the rest of it.
Working today
- Day, week and month calendar with the logistics drawn in
- Rides split into drop-off and pickup, each covered separately
- Open, asked, accepted and declined as real, distinct states
- School messages reviewed before anything is written
- Meals against the evening they land in
- People with roles that carry a season and retire themselves
- Care notes a sitter can actually read
Building now
- Live calendar connections that keep updating, not one-time copies
- The second adult answering from their own phone, their own account
- A one-tap yes or no for people without the app — a link in a text, no account
- Push notifications you can trust to arrive
- Photos and PDFs through the same review step as text
- Undo on anything the app proposed
Where it's headed
- Scoped invitations for sitters, grandparents and coaches
- A kitchen display the whole house can read
- Longer horizons — camp registration, forms, the season ahead
- Android, and a browser you can use from work
- Separated and co-parenting households, done properly
Never
- Banking, budgets and allowances
- Weight, sleep and wellness tracking
- A social feed or friend ranking
- Selling or brokering your family's data
- Sending a message as you without showing you
How we decide
Every feature has to answer these before it gets built.
This is the actual test, written down before the product was. Most ideas die on question four.
Does this reduce remembering, checking, coordinating or following up?If it only adds a place to look, it makes the problem worse.
What real outcome is the family trying to get handled?Not what screen they want. What has to be true by Thursday.
Who owns that outcome, and who only needs to see it?An unowned task is the thing that falls through. Visibility is not ownership.
What happens if this inference is wrong?If being wrong costs a missed pickup, it doesn't get to be an inference.
What should stay silent when nothing is wrong?A feature that speaks every day trains people to stop reading it.
Could an existing part of the app own this instead?A second to-do list, a second notion of “done”, is how products start disagreeing with themselves.
Said no to
Things people have asked for that we turned down.
Publishing these is the point. A roadmap that only ever grows tells you nothing about what the product is.
Turning a household into a leaderboard makes the work about the scoring. It also quietly reframes an unfair split as a game somebody is losing.
You already have group chats and photo albums you like. Another timeline to keep up with is one more thing to check.
Knowing a pickup happens at a school is logistics. Knowing where your teenager is at 9pm is a different product with different consequences, and other people build it.
People have asked for it. But the first time it texts something wrong to a coach, every message this app ever sends becomes suspect.
We are not going to grade how your family is doing. Nothing good comes from a number that goes down in a hard week.
Household money is a real problem and a regulated one. Doing it badly next to your children's schedules isn't worth it.
Help decide what gets built next.
Founding families get a direct line to the person building it — that's the whole arrangement.